by Genesis Home Technology Architects

16th September 2020

Private cinema is one of the 4 pillars of our business. But it is a little bit more. It is in our DNA. It is what makes us happy and proud.

Every year our installation partners involve us with over 100 cinema system designs. Different spaces, different product combinations, different budgets, different preferences but always the same need for maximum performance.

In order to guarantee that ICE cinema systems are high-performance and are tried and tested we came up with CineLab by ICE Cinema, A dedicated test cinema where every product and system is thoroughly evaluated as part of a full cinema system. 

Since the creation of Cinelab we have tested a variety of configurations including Steinway Lyngdorf, Origin Acoustics, Artcoustic plus several DT screens and Barco projectors.

We test and tweak for optimum performance and then share our findings with partners so systems are guaranteed to create an instant WOW.

We are passionate about making the complex simple.
We work with the best Installers of Technology, Architects and Premium Home Builders.
Together we make WOW the standard in homes of today and tomorrow.

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